by Professors Fran Ackermann, Colin Eden and Dr Steve Cropper

Abstract
Cognitive Mapping is a technique which has been developed over a period of time and through its application has demonstrated its use for Operational Researchers working on a variety of different tasks. These tasks include; providing help with structuring messy or complex data for problem solving, assisting the interview process by increasing understanding and generating agendas, and managing large amounts of qualitative data from documents. Whilst Cognitive Mapping is often carried out with individuals on a one to one basis it can be used with groups to support them in problem solving.

This tutorial aims to:
• explain why Operational Researchers might wish to use Cognitive Mapping
• give some ideas as to how it has been used
• provide participants with practical experience of the technique

Key Words

cognitive mapping, group map, strategy map, personal construct theory, personal belief system, messy problems, Group Explorer.

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